Marketing consulting provides a complete and effective marketing solution program for clients including marketing portfolio, market management, sales management, brand management, channel and customer relationship management in order to amplify enterprises’ market exploration capabilities systematically, to improve enterprises’ market competitiveness and profitability.
Product survey
Industry study
Consumer study
Competitor study
Business circle study
Marketing strategy planning
Branding strategy planning
Sales channel planning

Product survey includes two-side survey which includes the inside and outside characteristics of product. The two-side survey specifically includes the survey on raw material resource, product processing and production craft and production capability; the survey on color, structure, volume, style, characteristic of product; the survey on the product sales unit, packaging design, price characteristic, durability; the survey on product life cycle, seasonal requirements, frequency of usage; customers’ memory degrees, favor degree to product, corporate brand and product brand; the survey on the products of competitors.
Through the comprehensive survey on the all kinds aspects of product, we can find out whether the product is suitable for consumers’ needs, whether the product is the best product in consumers’ minds, whether the product can bring consumers satisfaction and whether we can develop new usage and new market for the product.

Industry study is a kind of mixed study between field study and market study. It combines the elites of field study and market study. So industry study belongs to enterprise strategy research. Generally speaking, the core contents of the industry study include the following three aspects:
Firstly, it studies the surviving environment of the industry, the industry policy, the industry layout, the industry life cycle, the position of the industry in the whole macro industry structure and its developing and evolving trends, as well as its growing background.
Secondly, it studies the market characteristics, the competitive situation, the difficulty of market entry/exit, and the market growth of various industries.
Thirdly, it studies the competitive strategy and market behavior model of various industries under different conditions and different grown-up periods so that it can provide enterprise some practical advices.
Therefore, the meaning of industry study is not to instruct how to do the marketing operation, but is to provide enterprise some guides and references, so that the enterprise can avoid some “direction” mistakes.

Consumer study refers to consumption market study. It is the basic and the main part of the commodity market studies that is applied most in the market investigation field. Consumer study includes consumer basic characteristics study, consumption behavior study and consumption motivation study. Consumer study is often conducted by commodity enterprises, especially the public commodity enterprises.
Consumer market study refers to studying the basic aspects such as the market environment (politics, law, society, culture, and technology), population characteristics, life style, economy level, applying all kinds of market investigation technology and methods to study the wants and needs of the consumer group through cognition, attitude, motivation, selection, decision, buying and usage.

Competitor study could help enterprises comprehensively understand the updated market situation, analyze competitors’ operation situation, understand the updated operation level of competitors in aspects of strategy, marketing, channel, Human resources, service, product and finance. It could provide comprehensive and precise intelligence support for enterprises during their market entrance period and period exterior competition investigation.
Competitor study also helps clients identify their current competitors, discover the potential competitors, understand the competitive capability to grasp the change situation of competitor. Competitor study can design the efficient competitive strategy and tactics advices for clients.

Business circle study has four basic aspects which are business circle range confirmation, business circle survey, information analysis and study results. It is an indispensable and significant premise to carry out retailing activities. Business circle study specifically refers to exerting the targeted market investigation method, analyzing and studying the population structure, competition environment, consumption characteristics, purchasing power of the business circle, providing reference and support for the relative strategic decisions based on the object data and facts.
The business circle study can help enterprises understand the following contents: to confirm the location of a new shop and business circle area, to evaluate the market opportunity of the business circle and development potential, to understand the purchasing behavior and purchasing power of the consumers, to understand the characteristics of the customers and the target market, to understand the characteristics of the competitors, to provide the guiding reference of the marketing strategy, to obtain the other relevant data.

Generally, the contents of the marketing strategy planning cover sales model, sales channel, sales spots, pricing, promotion, balancing, sales service and etc. Based on the product marketing strategy, the designed marketing strategy covers product strategy portfolio, channel strategy portfolio, pricing strategy portfolio, promotion strategy portfolio, public relations strategy portfolio, and political power strategy portfolio.
Marketing strategy planning applies to the market fiercely competitive products. It studies the marketing relevant strategy during products entering into market and enhancing sales shares.

Branding strategy planning is a comprehensive management in which it mobilizes the capability of the whole enterprise and focuses on brand to implement the management of customer purchasing cognition and purchasing procedures. Brand planning covers auditing the brand’s current situation, confirming brand benchmark, brand SWOT analysis, brand positioning, brand characteristics buildup, establishing brand’s core value and brand equity, planning brand grown-up procedures and brand performance management.

The sales channel planning requires analyzing consumers’ needs, setting up channel objectives, understanding the main channel alternation proposal, selecting channel member, designing channel management system and so on.